Main Areas of Expertise

User Experience Design

Development of conceptual models, application of paradigms to business objectives and/or user goals. Creation of application models, workflow diagrams, functional views, experience maps. Design and production of data capture screens and ‘on-screen’ rich messaging that are optimized and tested for user comprehension.

Workflows, Wireframes & Prototyping

Execution of business objectives and task workflows on User Interfaces. Development of a user-centered culture within team and organization. Development of fully immersive wireframe prototypes with software specifications.

User-Centric & Visual Design

Implementation of intuitive navigation structures. Provision of decisions to improve layout, colour, graphics, icons and text. Production of intuitive interactions using appropaite UI controls and comprehensive error & feedback design. Increase of web efficiency using application standards.

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Partnerships & Clients

Successful Partnerships

Strong association with big players in the industry for collaboration on specific and on-going projects. Key alliances with OpenText™, StoneShare™ and Microsoft™.

Meaningful Product Impact

Product Design as essential part of the everyday software experience for millions of users. Clients such as Ornge, Intercall, TD and Barrick have achieved a competitive advantage with the use these UIs, which translates into faster user adoption rates and a decrease in training costs.

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Account Selector Tool

Making Banking More Comfortable

TD Canada Trust commissioned this design effort to recondition the existing Online Account Advisor Tool. The old app had several design problems that were reflecting poor completion rates and an excessive amount of support related calls. The new design would enhance customer experience, wrapped in a user-centric approach; providing a strong sense of brand recognition and TD's core values.

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Daycare Budget App

Improving Toronto's Daycare Practice

City of Toronto commissioned this UX Design effort to revamp the Budget submission channel for more than 600 subsidized daycare centres. The legacy process was executed through spreadsheets: centres would take several weeks to complete an Excel™ file and submit it to the City for approval; such a cumbersome operation, filled with many input errors, that resulted in great dissatisfaction. Data input issues generated high volume of phone calls with repercussions in loss of productivity.

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